1969
It all starts with a baker, his wife, and a bakery. Jean Fillon, at 22 years of age, buys a bakery in the region of La Vendée.
La Boulangère offers a wide range of French-style breads and morning treats, among which are brioches and viennoiseries. Our artisan bakers passionately follow the tradition of fresh-baking, just on a bigger scale. It’s a meticulous routine happily repeated for the enjoyment of so many people, where lifestyle meets taste.
There’s no compromise on quality despite the long shelf life of the products. La Boulangère exists so that you can experience the happiness of eating well! It’s so good that when you taste it you automatically say, ‘Oh, quel plaisir!’
Passion for baking
Quality is a MUST
Enjoyment for our consumers
Share the tasty experience of the French know-how and tradition
La Boulangère is named in honour of Mrs Fillon, the original French baker’s wife: elegant, generous, caring, and at the heart of the family. Supported by Mr Fillon, La Boulangère takes pride in its products’ quality, namely its traditional and yet innovative viennoiseries and breads.
It all starts with a baker, his wife, and a bakery. Jean Fillon, at 22 years of age, buys a bakery in the region of La Vendée.
Jean takes over his parents’ bakery and is now managing 2 bakeries with his wife, Marie-Denise
Jean starts delivering bread, then brioche, to the top three supermarkets in the region.
The La Boulangère company is created in Les Herbiers. Jean markets its products under the brand name, ‘La Boulangère.’
The partnership between Norac group and La Boulangère is formed.
New bread ranges appear in stores. La Boulangère builds a reputation for being full of great ideas, and the surprises don't stop there…
La Boulangère launches an organic range in France.
A La Boulangère UK brand and product range is created for the UK market.
The La Boulangère UK convenience product range is first launched.
La Boulangère UK adds a vegan product range to its product portfolio.
Launch of vegan croissants and pains au chocolat to UK retailers
For the vegans and flexitarians who want to treat themselves with French-style croissants and/or pains au chocolat for breakfast or as a snack, without compromising on their beliefs and lifestyle choices. Vegan heaven!
Explore our tasty vegan croissants – the perfect start to your day or to satisfy a craving for something nice throughout it. We go beyond just using non-animal ingredients, ensuring that they are ethically sourced as well. Now that's good stuff!
Also perfect for these eating occasions:
In-stores & online
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In-stores & online
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Online at Ocado
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Online at The Vegan Kind Supermarket
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Explore our tasty vegan pains au chocolat – the perfect start to your day or to satisfy a craving for something nice throughout it. We go beyond just using non-animal ingredients, ensuring that they are ethically sourced as well. Now that's good stuff!
Also perfect for these eating occasions:
In-store & online
Find your nearest store
Online at Ocado
Visit website
Online at The Vegan Kind Supermarket
Visit website
Delicious baguette and brioche bread selections to make any meal even tastier!
This great combination between a brioche and a burger bun is perfect for juicy patties. It can also be enjoyed as French toast on one of those mornings where you just want to treat yourself.
Also perfect for these eating occasions:
Online at Ocado
Visit website
In-stores nationwide
Store locator
The unmistakable, slightly sweet taste of brioche. All wrapped up in a classic French baguette shape.
Whether you just toast and butter them, or stuff them with your favourite filling, they make a perfect breakfast, lunch, or snack anytime of the day.
Go on, treat yourself now & taste our passion for baking in every bite.
Also perfect for these eating occasions:
Coming soon
We’ve baked the traditions of Vienne into our soft French baguettes. Melting in the mouth and just slightly sweet, they remind us of brioche whilst delivering a satisfying bready texture. They’re ideal for delicious toast at breakfast, mouth-watering sandwiches, tasty appetisers and much more!
Also perfect for these eating occasions:
Online at Ocado
Visit website
Online at Milk & More
Visit website
We’ve baked the traditions of Vienne into our soft French baguettes. Melting in the mouth and just slightly sweet, they remind us of brioche whilst delivering a satisfying bready texture. They’re ideal for delicious toast at breakfast, mouth-watering sandwiches, tasty appetisers and much more!
Also perfect for these eating occasions:
Online at Ocado
Visit website
Discover the true taste of France with La Boulangère's Stone Oven Baguette. In any occasion, this traditional French bread has a crispy crust and a honeycomb crumb. Simply warm in the oven and enjoy!
Also perfect for these eating occasions:
Online at Ocado
Visit website
In-stores nationwide
Store locator
In-stores & Online nationwide
Store locator
Drop us an email and we'll get back to you as soon as possible.
Bring a refreshing twist to our croissants with some strawberries and cream – a perfect treat on a warm afternoon.
Or, for a lighter start to your day, you could opt for our Multigrain croissants or Muesli brioche rolls – full of energy and goodness.
Breakfast like the French with our delicious croissants, pains au chocolat and brioches. Great on their own, but also very tempting accompanied with fruits, jam, or butter.
Our multigrain croissants are hearty with great texture. They will sit perfectly next to your morning coffee with some jam or chocolate spread. Or do you even need the spread on top of them? They are that good they can just be enjoyed as they are!
To fulfil your wants – both in terms of taste and lifestyle choices – why not try our vegan croissants? They have an authentic, traditional taste that is even more enjoyable knowing that they are made from 100% non-animal ingredients.
Make the most of our brioche rolls and prepare a well-balanced lunch or savoury snack for your kids. Almost like a savoury version of a Whaoo! product except made with La Boulangère brioche roll!
From our traditional stone oven baked baguettes to our hybrid breads range that includes our unique soft French baguettes (called ‘Baguettes Viennoises’ in France, literally meaning ‘Vienna Breads’) as well as our great brioche burger buns, the choice is yours to wake up your senses when enjoying their great taste.
Our brioche burger buns, with their slightly sweet taste, are perfect for juicy mouthfuls of all kinds of burgers.
Make the most of the versatility of our soft French baguettes! Ideal for breakfast (sweet or savoury), they are also great with any meal, from picnics to barbecues. They lend themselves to such diverse and creative use that they are sure to suit anyone's tastes.
A wholemeal soft French baguette with sliced cured beef, fresh rocket and a touch of French mustard for a taste of the countryside. Oh quel délice!