The pleasure of sharing French baking tradition

La Boulangère offers a wide range of French-style breads and morning treats, among which are brioches and viennoiseries. Our artisan bakers passionately follow the tradition of fresh-baking, just on a bigger scale. It’s a meticulous routine happily repeated for the enjoyment of so many people, where lifestyle meets taste.

There’s no compromise on quality despite the long shelf life of the products. La Boulangère exists so that you can experience the happiness of eating well! It’s so good that when you taste it you automatically say, ‘Oh, quel plaisir!’

Our Promises

Passion for baking
Quality is a MUST
Enjoyment for our consumers
Share the tasty experience of the French know-how and tradition

La Boulangère story

La Boulangère is named in honour of Mrs Fillon, the original French baker’s wife: elegant, generous, caring, and at the heart of the family. Supported by Mr Fillon, La Boulangère takes pride in its products’ quality, namely its traditional and yet innovative viennoiseries and breads.

  • 1969

    It all starts with a baker, his wife, and a bakery. Jean Fillon, at 22 years of age, buys a bakery in the region of La Vendée.

  • 1976

    Jean takes over his parents’ bakery and is now managing 2 bakeries with his wife, Marie-Denise

  • 1978

    Jean starts delivering bread, then brioche, to the top three supermarkets in the region.

  • 1985

    The La Boulangère company is created in Les Herbiers. Jean markets its products under the brand name, ‘La Boulangère.’

  • 1994

    The partnership between Norac group and La Boulangère is formed.

  • 2004

    New bread ranges appear in stores. La Boulangère builds a reputation for being full of great ideas, and the surprises don't stop there…

  • 2007

    La Boulangère launches an organic range in France.

  • 2016

    A La Boulangère UK brand and product range is created for the UK market.

  • 2017

    The La Boulangère UK convenience product range is first launched.

  • 2018

    La Boulangère UK adds a vegan product range to its product portfolio.

Read more

La Boulangère Classic Range - Breakfast on the Go

For the beautiful mornings of you on-the-go time savers, grab it and ‘Bonne Journée!’

  • Muesli Brioche Rolls

    Muesli Brioche Rolls
    8Pk 280g

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    brioche

    Muesli Brioche Rolls
    8Pk 280g

    Enjoy the taste of French brioche rolls with this muesli option made with sunflower seeds, dried fruits and chocolate chips. Health meets taste!

    Also perfect for these eating occasions:

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  • Multigrain Croissants

    Multigrain Croissants
    6Pk 240g

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    wholegrain filled croissant supplier

    Multigrain Croissants
    6Pk 240g

    Enjoy some guilt-free indulgence with these multigrain croissants that offer improved nutrition and higher amounts of fibre than standard croissants. A great choice for a healthier treat… done French-style!

    Also perfect for these eating occasions:

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  • 6 all butter pains au chocolat

    All Butter Pains Au Chocolat
    6Pk 300g

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    Pains au Chocolat

    All Butter Pains Au Chocolat
    6Pk 300g

    Treat yourself with these delicious all-butter pains au chocolat made following French tradition – a definite favourite for a good start to the day! Enjoy them warm on a quiet morning for even more deliciousness.

    Also perfect for these eating occasions:

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La Boulangère Classic Range - Convenience

Delicious bread selections to make any meal even tastier!

  • french brioche burger buns

    Brioche Burger Buns
    4Pk 200g

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    brioche Burger Bun

    Brioche Burger Buns
    4Pk 200g

    This great combination between a brioche and a burger bun is perfect for juicy patties. It can also be enjoyed as French toast on one of those mornings where you just want to treat yourself.

    Also perfect for these eating occasions:

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  • Multigrain Baguettes

    Soft French Multigrain Baguettes
    4Pk 340g

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    Multigrain Baguette

    Soft French Multigrain Baguettes
    4Pk 340g

    We’ve baked the traditions of Vienne into our soft French baguettes. Melting in the mouth and just slightly sweet, they remind us of brioche whilst delivering a satisfying bready texture. They’re ideal for delicious toast at breakfast, mouth-watering sandwiches, tasty appetisers and much more!

    Also perfect for these eating occasions:

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  • Plain Baguettes

    Soft French Plain Baguettes
    4Pk 340g

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    plain Baguette

    Soft French Plain Baguettes
    4Pk 340g

    We’ve baked the traditions of Vienne into our soft French baguettes. Melting in the mouth and just slightly sweet, they remind us of brioche whilst delivering a satisfying bready texture. They’re ideal for delicious toast at breakfast, mouth-watering sandwiches, tasty appetisers and much more!

    Also perfect for these eating occasions:

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  • Wholemeal Baguettes

    Soft French Wholemeal Baguettes
    4Pk 340g

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    Wholemeal Baguette

    Soft French Wholemeal Baguettes
    4Pk 340g

    We’ve baked the traditions of Vienne into our soft French baguettes. Melting in the mouth and just slightly sweet, they remind us of brioche whilst delivering a satisfying bready texture. They’re ideal for delicious toast at breakfast, mouth-watering sandwiches, tasty appetisers and much more!

    Also perfect for these eating occasions:

    Treaters Icon
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    Starving Icon
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    salt

La Boulangère Vegan Viennoiserie Range

For the vegans and flexitarians who want to treat themselves with French-style croissants and/or pains au chocolat for breakfast or as a snack, without compromising on their beliefs and lifestyle choices. Vegan heaven!

  • Vegan Croissants

    Vegan Croissants
    6Pk 240g

    Details
    vegan croissants

    Vegan Croissants
    6Pk 240g

    Explore our tasty vegan croissants – the perfect start to your day or to satisfy a craving for something nice throughout it. We go beyond just using non-animal ingredients, ensuring that they are ethically sourced as well. Now that's good stuff!

    Also perfect for these eating occasions:

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  • vegan pains au chocolat

    Vegan Pains au Chocolat
    6Pk 270g

    Details
    Pains au chocolat

    Vegan Pains au Chocolat
    6Pk 270g

    Explore our tasty vegan pains au chocolat – the perfect start to your day or to satisfy a craving for something nice throughout it. We go beyond just using non-animal ingredients, ensuring that they are ethically sourced as well. Now that's good stuff!

    Also perfect for these eating occasions:

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To taste any of the La Boulangère products, you can View Stockists. Or if you have any questions or looking for a wholesale supplier, please Email us

Get in touch

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Our Stockists

Serving Suggestions

  • Table with french style bakery

    The always-there-for-you snack

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    Table with french style bakery

    The always-there-for-you snack

    Bring a refreshing twist to our croissants with some strawberries and cream – a perfect treat on a warm afternoon.

    Or, for a lighter start to your day, you could opt for our Multigrain croissants or Muesli brioche rolls – full of energy and goodness.

  • brioche bread and croissant - breakfast

    Great wake-up breakfast

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    brioche bread and croissant - breakfast

    Great wake-up breakfast

    Breakfast like the French with our delicious croissants, pains au chocolat and brioches. Great on their own, but also very tempting accompanied with fruits, jam, or butter.

  • french style baker - croissant

    Simple but so good

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    french style baker - croissant

    Simple but so good

    Our multigrain croissants are hearty with great texture. They will sit perfectly next to your morning coffee with some jam or chocolate spread. Or do you even need the spread on top of them? They are that good they can just be enjoyed as they are!

  • vega La Boulangère croissant

    Where French meets Vegan…

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    vega La Boulangère croissant

    Where French meets Vegan…

    To fulfil your wants – both in terms of taste and lifestyle choices – why not try our vegan croissants? They have an authentic, traditional taste that is even more enjoyable knowing that they are made from 100% non-animal ingredients.

  • french bread sandwich

    Easy, healthy, fun and tasty for kids

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    french bread sandwich

    Easy, healthy, fun and tasty for kids

    Make the most of our brioche rolls and prepare a well-balanced lunch or savoury snack for your kids. Almost like a savoury version of a Whaoo! product except made with La Boulangère brioche roll!

  • Bread - french baker and distributor

    THE bread selection

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    Bread - french baker and distributor

    THE bread selection

    From our traditional stone oven baked baguettes to our hybrid breads range that includes our unique soft French baguettes (called ‘Baguettes Viennoises’ in France, literally meaning ‘Vienna Breads’) as well as our great brioche burger buns, the choice is yours to wake up your senses when enjoying their great taste.

  • Brioche Buns

    The veggie burger that meat eaters will also love

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    Brioche Buns

    The veggie burger that meat eaters will also love

    Our brioche burger buns, with their slightly sweet taste, are perfect for juicy mouthfuls of all kinds of burgers.

  • Plain Baguettes

    A great, sweet start to your day

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    Plain Baguettes

    A great, sweet start to your day

    Make the most of the versatility of our soft French baguettes! Ideal for breakfast (sweet or savoury), they are also great with any meal, from picnics to barbecues. They lend themselves to such diverse and creative use that they are sure to suit anyone's tastes.

  • Wholemeal Baguettes

    A delicious sandwich lunch

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    Wholemeal Baguettes

    A delicious sandwich lunch

    A wholemeal soft French baguette with sliced cured beef, fresh rocket and a touch of French mustard for a taste of the countryside. Oh quel délice!

  • epica vegetable dis - norac foods uk

    When La Boulangère meets Epica

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    epica vegetable dis - norac foods uk

    When La Boulangère meets Epica

    Our typical soft French baguettes are perfect as sandwiches, filled or topped with our Epica tapenades!